Our Outreach Strategy focuses on the following sectors:
EDUCATIONAL SETTINGS:
For Students: Experiential Learning Programs, citizenship and service education programs and graduate study programs in social service are ideal settings for this film. Operating within these school groups offers a fertile environment, already receptive to the ideas set forth in the documentary. By screening the film to these organizations, students would examine and publicize the concepts in their discussions with their peers and within their communities.
Community service is becoming a pre-requisite for high school graduation as well as a sought-after resume component for college admissions. When shown, the film would:
(1) Enlighten students as the benefits of volunteering,
(2) Encourage participation in local organizations,
(3) Elicit discussion about new organizations that could be created,
(4) Bring an enthusiasm for volunteering as part of an integrated life and
(5) Kick-off a more altruistic attitude for the holiday season
For Educators:
With ‘Character Education’ a growing mandate, ROCK and a HEART PLACE could become part of the continuing education program for educators.
SOCIAL AND COMMUNITY SERVICE ORGANIZATIONS: National networks of social service organizations that interact with the targeted populations illustrated in the documentary (the United Way, Boy and Girl Scouts, UNICO, local state and county volunteer organizations) already exist. We would promote screenings:
(1) To the membership of these organizations for inspiration, education and perspective on another charity and how it operates and
(2) To their staff for use as a motivational tool.
With existing community service organizations, we would be providing a tool that compliments ongoing programs. Since it is vital to promote new ways of reaching the populations depicted in the film, we believe that:
(1) Integrated screenings to local membership would spark renewed enthusiasm in all forms of volunteer activities and (2) Participation in various Volunteer Day promotions would illustrate what it takes to make a young, grassroots organization successful.
RELIGIOUS YOUTH ORGANIZATIONS:
By inspiring the youth in the community through example, the activities illustrated in ROCK and a HEART PLACE can become a:
(1) Springboard for discussion and a
(2) Method to translate the principals of religious training into tangible benefits in the larger communities.
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